How to Make Media Work for County Fair Promotion
County fair promotion can be a daunting task, especially when utilizing media to reach a wide audience. Yet, with the right strategies and tactics, fair boards can leverage media to promote their events and attract a large crowd.
Identifying Target Audiences
The first step in making media work for county fair promotion is identifying the target audience. This includes understanding the demographics of the area, as well as the interests and needs of the potential fair-goers. This information can is gathered through market research, such as surveys and focus groups, and can create targeted advertising and promotional materials.
Building Relationships with Media Outlets
Identify your target audience first. Then, reach out to local media outlets, such as newspapers, TV stations, and radio stations. Build relationships with them to get coverage for your fair, including event listings, feature stories, and live broadcasts. Also, use these relationships to create sponsored content and advertisement opportunities.
Utilizing Social Media for County Fair Marketing
Social media is a powerful tool for promoting county fairs. It allows fair boards to reach a wide audience at a low cost. Platforms such as Facebook, Twitter, and Instagram are used to create engaging content, such as videos and photos, that showcase the fair and its attractions. In addition, social media is used to connect with potential fair-goers and provide updates on events and promotions.
Developing a Strong Online Presence
A strong online presence is crucial for county fair promotion, allowing fair boards to connect with potential fair-goers and provide them with information about the event. This includes creating a website, which should be user-friendly and mobile-responsive, and providing detailed information about the fair, including schedule of events, ticket prices, and directions. In addition, fair boards can also leverage SEO (Search Engine Optimization) techniques to improve the visibility of their website in search engine results.
Leveraging Word-of-Mouth Promotion
Word-of-mouth promotion is one of the most effective ways to promote a county fair, as it allows fair boards to reach a wide audience at a low cost. This is accomplished by providing a positive fair experience, creating a sense of community, and encouraging fair-goers to share their experiences on social media and with friends and family.
Creating a Compelling Message
Creating a compelling message is key as you promote a county fair. The message should be clear, and concise and highlight the unique aspects of the fair. This includes the attractions, entertainment and unique events that will be happening during the fair. By having a clear message, fair boards can effectively communicate the value of the fair to potential fair-goers.
Utilizing Print Materials
Print materials, such as brochures, posters, and flyers, can also be used to promote county fairs. These materials are distributed through local businesses, community centers, and other events. In addition, fair boards can also leverage print materials to create sponsored content and advertisement opportunities.
Measuring Success of County Fair Promotion
Finally, fair boards should measure the success of their promotion efforts by tracking attendance, ticket sales, and social media engagement. This allows them to identify what worked well and what to improve for future fairs.
To make sure that many people come to the fair, it’s important to promote it correctly. One way to do this is by finding out who the fair is for, this way you can make sure that the message you are sending is relevant to the right people. Another way is to contact media outlets like newspapers, television and radio stations, these can help you get more coverage for your fair. Also, using social media platforms is a great way to reach a wide audience and create buzz.
Having a good website also helps, make sure that it’s easy to navigate and has all the necessary information. Leveraging word-of-mouth promotion can also be effective, encouraging people to tell their friends and family about the fair. Additionally, having a clear and compelling message is important, it should be easy to understand and memorable. Lastly, using posters and flyers, and checking if the plans worked well can also be effective.
If you have any questions about this, or any other marketing and media-related strategies, please feel free to contact us at any time.
Eric Reamer has helped market and/or performed for the following Fair and Festival Associations: Nebraska Association of Fair Managers, Missouri Association of Fairs and Festivals, Kansas Fairs & Festivals Association and the Colorado Association of Fairs and Shows.