When considering hiring any service, it’s important to know that to expect when it comes to return on investment (ROI). This is true for the service provided by public relations professionals as well. This article will help you establish an expectation of valuation of a PR service.

Important to understand: PR is NOT ‘advertising’.
Advertising is paid placement in the media. You have total control over every word, and you expect a return (over time) on your investment. PR is a strategic communication process that builds mutually beneficial relationship between you and the public – typically using media. The RELATIONSHIPS that are developed have a value beyond the dollar amount paid to get noticed.

A successful PR campaign helps build and enhance your credibility.
Gaining a regular presence in the media, especially major market media, is the very best way to establish and grow your credibility, and that of the business you represent. The status of the media is transferred in part to you because they have selected you to be the voice of an issue.

PR helps build and enhance your authority.
2018 has been labeled ‘the year of the micro-influencer’.  Once you’ve established credibility, your authority also starts to increase. This is valuable because as your authority climbs, your influence to larger audiences also climbs… and your bottom line isn’t far behind.

In the end, PR and strategic content dissemination CAN and SHOULD yield an increase in sales.
When considering starting a PR campaign, you absolutely should expect that over the course of time, your increased credibility and authority (i.e. influence) is an attractor for those looking to use your services or purchase your products.

And that is why here at PR Media Coach, we lead with: “It’s not what you know, it’s WHO KNOWS YOU.” And the natural conclusion to that thought is: “We bring customers”.

If you’ve got questions about the PR value proposition, reach out to us by commenting below or contact us by email or phone. We’d be happy to answer your questions and see if we’re a good fit.

Resources:
https://publicrelationssydney.com.au/the-difference-between-advertising-and-pr/
https://publicrelationssydney.com.au/pr-marketing-whats-difference/
https://www.thebalance.com/advertising-vs-pr-38618
http://www.axiapr.com/blog/whats-the-difference-between-pr-and-advertising

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