Use Active Voice to Gain More Conversions

Use Active Voice to Gain More Conversions

Get More Conversions By Using Active Voice On Your Website. Getting more traffic to, and subsequently even more conversions on your website isn’t rocket science. It’s people science. Using active voice on your website makes the visitor the performer of the...
Honesty Is Your Ally

Honesty Is Your Ally

File this under the category: So simple as to be profound. Honesty. Tell the truth. When you or your PR professional are pitching to journalists, show hosts and media producers it is imperative to practice honesty in your delivery. Seems simple enough, right? Just...
Measuring the value of PR

Measuring the value of PR

When considering hiring any service, it’s important to know that to expect when it comes to return on investment (ROI). This is true for the service provided by public relations professionals as well. This article will help you establish an expectation of valuation of...
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